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About the Campaign

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To highlight the overwhelming crisis that Indian farmers are facing, NDTV and Piramal Foundation held a press conference in Mumbai. Actor Akshay Kumar, who feels strongly about the issue, lent his support to the campaign, and said that it would be tragic to see the next generation not taking up farming. The crisis being faced by farmers in the country is the most important issue today and should be addressed on high priority, he added. Read More

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ABOUT THE CAMPAIGN

The National Crime Records Bureau of India in its 2012 annual report, reported that 135,445 people committed suicide in India, of which 13,755 were farmers. Taking off from this grim reality, NDTV together with Piramal Foundation launches Cultivating Hope campaign which aims at highlighting farmer related issues and finding ways to address the severe problem. From water related issues to health and education. Through our special programming, we will raise awareness about the adversities faced by farmers in India and find ways to overcome challenges by adapting to solutions.

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