A group of social media influencers was arrested in Rajasthan's Jaipur after a video of them distributing alcohol on road during Nirjala Ekadashi, a holy day for the Hindus, went viral. The incident sparked significant outrage, leading to swift police action.

The viral clip shows influencer Lappu Sachin aka Sachin Singh, along with six others, distributing glasses and bottles of beer to passersby on a busy Jaipur street. In one instance, an auto driver was allegedly made to drink and then drive.