Deep Bajaj
Co-Founder, PeeBuddy

A passionate serial entrepreneur, Deep Bajaj is a Post Graduate from Australian National University, Graduate (B.Com) from Delhi University. He started working right after passing out from class XII in 2001. His first and only job was in Insurance Sector post which he realized his entrepreneurial passion and since 2003, he has ventured into many businesses, failed in a few, and exited a couple.

Post return from Australia, he started working in the field of Events & Advertising which he exited in 2011, and helped his wife in launching her entrepreneurial venture – Carpet Couture, which is a couture brand for handmade carpets.

From 2011 to 2014, he started international sales division for Carpet Couture and executed super luxury projects including the best of hotels, high-end residences across the globe. Deep loves to support start-ups, and his area of interest includes education and home health care.

In 2014, he launched first step with his co-founders to work on a range of unique products for women to help them travel and live better, and started with launching PeeBuddy, India’s First FUD – Female Urination Device using which women can now stand and pee.

Recommended by best of doctors for use during pregnancy/arthritis, PeeBuddy is available at leading stores like Mom&Me, NewU, Religare, 24×7 and online portals like Flipkart, Snapdeal, Amazon, SafetyKart etc.

PeeBuddy was also given to all women runners by organizers of Standard Chartered Mumbai Marathon, by TCS Bangalore Marathon etc and has been covered by multiple prestigious media channels, magazines including BBC, ANI, Reuters, YourStory, Hindustan Times.

At First Step, Deep’s objective was to launch high impact products for women which are unique and offer solution to those issues which are either neglected or not explored.