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NDTV-FORTIS More to Give Season 3 Launch reaffirms the motto of the campaign to urge people to pledge their organs. India has one of the worst organ donation rates in the world and though organ shortage is a national crisis, yet policy, planning and people's response continue to fall short of the demand. At the launch of Season 3, experts, NGOs, doctors and government representatives debate and discuss the challenges and how to create a conversation around the issue through campaigns and ground events to encourage more people to donate their organs.