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Bhavdeep Singh, CEO, Fortis Healthcare, attended the campaign's awareness activity carried out at Ambience Mall, Vasant Kunj, Delhi. The event, held on World Organ Donation Day, was aimed to bring to notice that, in 2016, only 720 cadaver donations took place in India, which is too less compared to the lakhs of people in the queue to receive a transplant. At the event, he urged everyone to pledge to become organ donors.