Good & Green
About the Show
Godrej Green Champion is an epic 13-episode journey of 15 contestants who believe that they can be the change in India. Join these contestants from across the country as they embark on a once in a lifetime trip, get inspired by giants of the green movement, and compete to be crowned as India’s next Godrej Green Champion. Contestants vie for the ultimate job by criss-crossing India and seeing the country unfold through the eyes of environmentalists who challenge them at every stop. This is reality TV for the generation that wants to be the change.
Association with Godrej
At Godrej our sustainability strategy, Good & Green, is driven by the desire to help create a more inclusive and greener India. Launched in 2011 as one of our four key imperatives for 2020, Good & Green is based on shared value, a principle that aligns business competitiveness and growth with social and environmental impact. At its root lies the idea that companies can help solve critical social issues while strengthening their competitive advantage.
By 2020, we aspire to create a more employable Indian workforce, build a greener India, and innovate for ‘good’ and ‘green’ products*. Our specific goals include:
These goals are fuelled by Brighter Giving, a structured volunteering platform through which employees can offer their time and skills to help address a non-profit organization’s needs. (Read: More Initiatives by Godrej)
Our ‘good’ products are designed to address a critical social issue (eg. healthcare and sanitation) for consumers at the base of the income pyramid. We define ‘green’ products as those that are environmentally sustainable.