The core thought of Behtar India campaign was to mobilise students, ordinary citizens and corporates to join a nationwide movement and focus on three main pillars of the campaign – Health, Hygiene, and Environment. Aim of the campaign was to work towards a better future for India. Here is all you need to know about the different stages of the campaign and the contest workflow.
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Behtar Swasthya (Health): This stage of the campaign aimed to raise funds to protect underprivileged children against Dengue.
Behtar Swachhta (Hygiene): This leg of the campaign focussed on clean-up drives across India to spread the message of cleanliness and raise awareness about health and hygiene.
Behtar Vatavaran (Environment): Here the participants registered for the campaign were expected to plant saplings for a greener future.
Developed as a path-breaking 360° campaign, Behtar India allowed citizens, school children and corporates, to supplement each other’s efforts to drive awareness and initiate tangible progressive actions towards building a better India.