Behtar India Campaign: How The Point System Work And What Winners Get When They Win?


For schools and school students – it is a community service based contest, where completion of task in each of the stages determines their position on the leaderboard.

#BehtarIndia, an innovative community campaign initiated by NDTV and DHFL Pramerica Life Insurance, intends to involve all segments of society to work towards a better India, focussing on three main areas – Health, Hygiene and Environment. Created as a holistic 360 degree campaign, it targets citizens, school children and corporates to drive awareness and tangible progressive actions towards building a better India. The campaign consists of three stages which have to be completed in a specified time-frame:

a. Behtar Swasthya – Initiate a dengue awareness cum collection drive to protect underprivileged children from Dengue and provide them treatment cover.

b. Behtar Swachhata – Take up cleanup drive of one public area

c. Behtar Vatavaran – Undertake a project to plant 300 saplings

For schools and school students – it is a community service based contest, where completion of task in each of the stages determines their position on the leaderboard.

Here’s how the point system work:

Category Joining Bonus Behtar Swasthya Behtar Swachhta Behtar Vatavaran
School 50 Points – Till May 20, 2017 Points = Total points scored by students of the school / 1000 150 Points – On completion of task
20 points – Bonus opportunity on submitting a practical maintenance plan
150 Points – On completion of task
20 points – Bonus opportunity on planting 200 more saplings
Student Nil 1 Point = Rs. 1 Collected Mandatory for each registered student to participate to qualify for prizes. 20 Points for participation Mandatory for each registered student to participate to qualify for prizes. 20 Points for participation
Municipal Corporation Nil Total points scored by respective schools

Total points scored by respective schools
population of the district


And, here’s what Behtar India Campaign winners get when they win?

National Level Regional Level State Level School Level
School 1* National Champion

2* National Runnes up

2* National Second Runners Up

1* School With Maximum Alumni Meet

1* Regional Champion East

1* Regional Champion West

1* Regional Champion North

1* Regional Champion South

State Champion (as per no of participating states) Bronze Trophy: 560-619 Points

Silver Trophy: 620-679 Points

Golden Trophy: Above 680 Points

Student 1* National Champion

3* National Runnes up

6* National Second Runners Up

1* Regional Champion East

1* Regional Champion West

1* Regional Champion North

1* Regional Champion South

State Champion (as per number of participating states) 1* Campaign Cap: 2,000-4,999 Points

Certificate: 5,000 – 9,999 Points

Certificate + Medal: Above 10,000 Points

Municipal Corporation Best Overall Contributor

Best Overall Contributor In Proportion With Population

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