About The Behtar India Campaign


NDTV and DHFL Pramerica Life Insurance have launched a campaign, Behtar India, to work towards a better future for India. The core thought of the campaign is to mobilise students, ordinary citizens and corporates to join a nationwide movement that focuses on three main pillars of the campaign – Health, Hygiene, and Environment.

Also Read: Meet The Campaign Ambassador – Sushant Singh Rajput

Behtar Swasthya (Health) stage of the campaign aims to raise funds to protect underprivileged children against Dengue.

The second stage of the campaign focusses on Behtar Vatavaran (Environment). Here the participants registered for the campaign are expected to plant saplings for a greener future.

The third and last stage of the campaign is Behtar Swachhta (Hygiene). In keeping the dream of a Swachh Bharat, this leg of the campaign will focus on clean-up drives across India to spread the message of cleanliness and raise awareness about health and hygiene.

Developed as a path-breaking 360° campaign, Behtar India allows citizens, school children and corporates, to supplement each other’s efforts to drive awareness and initiate tangible progressive actions towards building a better India.

To join the movement, register now.

For School and School Students:

It is a competitive initiative – 6 months, 3 tasks, 1 goal. Schools and students registered for the campaign can compete with each other to be on top of a Leader Board based on their participation in the each of the stages of the Behtar India campaign. There will be separate rankings for schools and students with a chance to be on top of the leader board for each region (North, South, East, West) and an overall leader board with All India rankings. By the end of the campaign, the schools and students who emerge winner will recognised and rewarded for their efforts.

For Corporate:

Behtar India campaign is a unique Corporate Social Responsibility (CSR) funding opportunity that can cover any of the three vital pillars of the campaign – Health, Hygiene and Environment.

For Individuals:

Every effort counts and everyone can make a difference by joining the cause. From raising funds for protection against Dengue for Behtar Swasthya, to planting saplings for Behtar Vatavaran and cleaning up the surroundings for Behtar Swachhta, there is something for everyone to do for a Behtar India.

Stage One of the campaign – Behtar Swasthya, is now open. To know more, register now.

3 Comments

  1. Good ideas and very nice dream about our country. . Definitely successful behtar India concept

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  2. This is really incredible…. Kudos to NDTV and DHFL Pramerica.

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  3. Very useful and innovative idea.we all are responsible to take forward step and make our India a beautiful country with our love emotions and clear mind.
    If we make our mind clean thereafter we keep India clean.
    JAI HIND

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