Developed as a path-breaking 360° campaign, Behtar India campaign allowed citizens, school children and corporates, to supplement each other’s efforts to drive awareness and initiate tangible progressive actions towards building a better India. Aimed at creating a nationwide movement, the focus was on three main pillars of the campaign – Health, Hygiene, and Environment.
Meet the schools with over 100 students participating in the Behtar India campaign, which aims to mobilise students, ordinary citizens, corporates to join a nationwide movement that focuses on three main pillars of the campaign – Health, Hygiene and Environment.More
For schools and school students – it was a community service based contest, where completion of task in each of the stages determined their position on the leaderboard. The campaign is now closed.More